Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider | Institutional partnerships

Move forward with Paipaitong,
and open up new opportunities in property transactions.

As the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider, Paipaitong draws on the Alibaba Assets platform ecosystem to give partner institutions platform onboarding, Operations Mentoring, new-media marketing, AI enablement and business support, exploring new models of online property transactions together.

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Focused on public competitive bidding for property
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Partner institutions

In a maturing market, new ways of transacting are opening up new growth opportunities.

The property market is moving from an era of new supply into an era of existing stock. Property owners increasingly expect professional selling services, and the way property changes hands keeps evolving.

Drawing on online platforms, proactive marketing and public competitive bidding, property competitive bidding is becoming a new choice for more and more institutions to expand their business, connect with clients and strengthen their service capability.

A new market cycle calls for a new way of transacting.

More than a partnership: long-term enablement.

Four core capabilities that support partner institutions at every step, from onboarding to sustained growth

Officially authorized

An Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider, so cooperation is compliant and dependable.

End-to-end hands-on support

We stay alongside institutions throughout, from platform onboarding to business delivery.

Standardized operations

Proven processes, standard systems and continuous improvement reduce the cost of trial and error.

Shared growth

Long-term cooperation, expanding the market together and sharing the growth of property competitive bidding.

Platform × new media × AI: driving sustained growth for partner institutions.

Online platform

Drawing on the Alibaba Assets platform, we help institutions run property competitive bidding and reach a wider audience of market participants.

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More transaction opportunities

New-media marketing

We build a content-driven client acquisition system that not only promotes properties but also brings institutions a steady flow of owner inquiries.

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More client leads

AI enablement

Better content production, operational efficiency and team collaboration make the business easier to run.

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Higher operational efficiency

The platform brings transaction opportunities, new media brings client leads and AI brings operational efficiency — together driving sustained growth for partner institutions.

A one-stop growth enablement system

Nine support modules covering the full cycle from onboarding to operations

✓Platform onboarding guidance
✓Public competitive bidding process training
✓Back-office operations training
✓Property listing operations
✓Content marketing
✓AI application training
✓Partner recruitment event support
✓Brand material support
✓Ongoing Operations Mentoring

We do not simply help institutions get onboarded; we help them build a complete business system.

01

Join the platform

Gain the basic capability to start operating.

02

Run a project through

Complete a first project and establish standard processes.

03

Build a team

Develop coordinated content, operations and transaction capability.

04

Sustained growth

Draw on the platform, new media and AI to keep growing the business.

Six steps to start working together

A standardized process that makes cooperation clear, controllable and predictable

①

Partnership inquiry

Understand the cooperation model and benefits

②

Institution assessment

Review your resources and where you fit

③

Platform onboarding guidance

We help you complete the onboarding application

④

Training and system activation

Learn the rules and back-office operations

⑤

Supported pilot operations

Full support through your first case

⑥

Formal business launch

Run property competitive bidding independently

From onboarding to independent operations

A clear development path for partner institutions

1

Platform onboarding

Complete authorization and service provider binding

2

Training and learning

Master the platform rules and the bidding process

3

First property

Complete your first case with hands-on support

4

Independent operations

Build your own business capability

5

Sustained growth

Steady growth in business scale

6

City cooperation

Expand into regional and city networks

Growing together with our partners

4 years
Focused on public competitive bidding for property
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Partner institutions
Every month
Online training
Every month
In-person meet-ups
Shenzhen
Partner recruitment conference
Officially authorized
Channel service provider

The partners we are looking for

Real estate agency firms

Auction houses

Asset management companies

Financial services institutions

Property new-media teams

City channel partners

Whether or not you have experience in competitive bidding, we will provide support suited to your actual situation.

Frequently asked questions

Can we take part without auction qualifications?

Yes. Paipaitong is the Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider. Partner institutions obtain the qualifications and permissions to operate through platform onboarding, so you can take part in property competitive bidding without holding your own auction license.

How do we apply for platform onboarding?

Click “Apply for partnership” on this page and provide your institution’s details. We will contact you within one working day to learn about your institution and guide you through the onboarding process.

Is the training charged for?

For formally partnered institutions, core training on platform rules, the bidding process, new-media marketing and AI applications is included in the partnership support at no separate charge.

How soon can we start operating?

From the initial inquiry to completed onboarding and training usually takes a few weeks, after which you can complete your first project and move into formal operations, with a dedicated contact supporting your pilot phase.

Is there ongoing operational support?

Yes. We provide ongoing Operations Mentoring, monthly online training and in-person meet-ups, partner recruitment conferences and marketing material support, accompanying institutions as they grow over the long term.

How can we source more properties?

We help institutions build property listing operations and content-driven client acquisition systems, and continuously expand owner inquiries and property sources through the platform and new media.

Do you provide marketing materials?

Yes. We provide brand materials, content templates and new-media assets to help institutions carry out local marketing efficiently.

A long-term approach: growing together.

Alibaba Assets · Real Estate: Officially Authorized Channel Service Provider
Standardized training system
Ongoing Operations Mentoring
New-media marketing capability
AI enablement system
City-level partnership experience
Partner recruitment conferences and industry event support

We do more than help institutions start operating; we help them build long-term growth capability.

Let us explore the many possibilities in property transactions together.

If you would like to learn about property competitive bidding and open up a new business direction, we would be glad to hear from you. We will offer development advice and a partnership plan that suits your institution.